Why Pay by Bank is winning over European shoppers

Card forms ask for sixteen digits, an expiry date and a security code. A bank payment asks for a fingerprint. That difference is why more and more shoppers in Europe pick Pay by Bank at the checkout – and why merchants see fewer abandoned carts once they offer it.

In this article we look at the numbers behind the shift, what it means for conversion and how you can add bank payments to your shop in an afternoon.

Fewer steps, more completed orders

Every extra field at the checkout costs you customers. With Pay by Bank the customer selects their bank, confirms in the banking app they already use and is back in your shop within a minute. No typing, no card declines, no expired cards.

Money that arrives instantly

Because the transfer goes straight from the customer’s account to yours, funds are settled in real time – not in two or three business days. That changes how you plan stock, salaries and growth.